MIDNIGHT GROUP

your creator partnerships team

CREATOR MARKETING, REFINED

Creator partnerships that move brands forward.

Creator partnerships that move brands forward.

Midnight helps ambitious brands source creators, manage partnerships and execute high-performing creator campaigns without the overhead of building an in-house team.

Midnight helps ambitious brands source creators, manage partnerships and execute high-performing creator campaigns without the overhead of building an in-house team.

Selected brand eperience

  • GNC

  • GYMSHARK

  • YOUNGLA

  • ONER ACTIVE

  • BLOOM NUTRITION

  • BEHARD

  • MAJOR FITNESS

  • HYPERICE

  • CAL AI

  • FASHION NOVA

  • boohoo

  • GNC

  • GYMSHARK

  • YOUNGLA

  • ONER ACTIVE

  • BLOOM NUTRITION

  • BEHARD

  • MAJOR FITNESS

  • HYPERICE

  • CAL AI

  • FASHION NOVA

  • boohoo

  • GNC

  • GYMSHARK

  • YOUNGLA

  • ONER ACTIVE

  • BLOOM NUTRITION

  • BEHARD

  • MAJOR FITNESS

  • HYPERICE

  • CAL AI

  • FASHION NOVA

  • boohoo

  • GNC

  • GYMSHARK

  • YOUNGLA

  • ONER ACTIVE

  • BLOOM NUTRITION

  • BEHARD

  • MAJOR FITNESS

  • HYPERICE

  • CAL AI

  • FASHION NOVA

  • boohoo

01 — SERVICES

Strategy in motion.
Execution without noise.

Built to meet your brand where it is — and move it where it needs to go.

Built to meet your brand where it is — and move it where it needs to go.

01

Creator Sourcing & Strategy

Finding the right creators based on audience, content, brand fit and campaign objectives.

02

Creator campaigns

End-to-end creator campaigns designed around awareness, engagement and measurable business outcomes.

03

Affiliate Programs

Building and managing scalable creator affiliate programmes, from recruitment through activation and optimisation.

04

Campaign Management

Managing outreach, negotiations, briefs, deliverables, creator relationships, reporting and ongoing optimisation.

02 — Experience

Built on experience. Ready to perform.

End-to-end

Creator campaigns

Full -service

Full -service

Partnership management

Creator -first

Sourcing & stratergy

Performance -lead

Performance -lead

Campaign approach

03 — WHY MIDNIGHT

Your most capable marketing partner, behind the scenes.

Midnight works as an extension of your team — owning creator partnerships from strategy and sourcing through to negotiation, execution and optimisation. You get the capability of an in-house creator team, without the overhead of building one.

Hands-on partnership management

Creator relationships that compound

Lean, flexible and commercially focused

LET’S MAKE IT MOVE

Ready to build your creator partnerships work harder?

Ready to build your creator partnerships work harder?